SOCIAL MEDIA PHOTOGRAPHY BRISBANE
Benefits of an annual package
Save money - you save $450 each quarter
Photographer on call - I will drop everything and come running
Unlimited headshots - when you’ve forgotten you tie at home and need me to come back in…pronto!
I get it.
All you want to do is get on with the job — doing what you’re good at. But now you have to constantly take selfies of yourself “supporting your local community” or force your sour-faced teenager to take a photo of you going for a “fun run with the family”. Of course you actually do care about your family and support your local community, but to shout it out to the world… really?
All because THEY say you have to “show your clients who you are, to build a feeling of trust”!
However, no matter how horrible it is, your social media presence, and so your social media photography, really IS important. It shows your clients that you are just like them and helps you engage and connect. It shows you have the same fears, dreams, desires and lifestyle. So why wouldn’t they trust you?
Trust: The New Social Media Marketing Currency
Your clients really and truly do want to see and hear from YOU, the real you. People do business with people.
Trust is the new social media marketing currency and this article by Meyer Computer explains why it’s so important and how it can help build brand loyalty.
As content marketing master @Robert_Rose says, “The value of being personal isn’t customizing an email field to address a prospect by name”. Instead, the value lies in helping you build more trust so that your audience can spend less time evaluating you and more time taking action.
Personalised Social Media Photography Builds Trust
65% of business buyers say they’re likely to switch brands if vendors don’t make an effort to personalise communications to their company. 52% of consumers say the same. (State of the Connected Customer) This includes bespoke social media photography.
Personalisation can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more. (McKinsey & Company)
“Jannine is the ultimate professional and just a pleasure to work with. Her creativity and her enthusiasm are so welcome. Our corporate booking -both in shoots and as a roaming photographer at functions produced fantastic results. Would highly recommend JvB Photography any day of the week.”
The Dreaded Corporate Photographer
OK, so you’ve decided that a selfie won’t do and you’ve gone for the typical professional “corporate” photographer. Now what?
First, you have to put a whole day aside. move 10 desks out of the office, buy some new clothes, get a fresh haircut and suck in that gut! This is way too disruptive and would just look like stock photography anyway. Frustration is building because you know this needs to be done, but all your minions are having a ball being paid for posing! And, in the end, you’ve spent all this money on photos, but don’t know where and how to use them!
I hear you….
I was working with a client of mine, a mortgage broker. He said up front that he didn’t value photography. So, I had a challenge ahead of me to make sure he bloody well DID value photography when I was done with him! It was a lot of fun. We worked on the values of the company. We discussed how being part of a choir wasn’t weird at all, but a wonderful way to connect with his clients on a much deeper level. He NEVER thought that images of him singing would actually be good for business. I showed him!
When the job was done, he had an image to post EVERY DAY for three months on any social media platform that was brand appropriate and truthful. He also realised that he needed a photographer with him everyday and some theme music would just complete the picture. :)
Some of my ridiculously good looking clients…
As a bonus, we’ve also become friends!
“I highly recommend the services of Jannine. The photography session we had not only resulted in some fantastic photos of all our team, it was also a fun team building exercise for us courtesy of the way Jannine ran the session.
Keep up the good work!!”
Social Media Photography Packages
This social media photography package is based on an annual contract. You can opt out after 3 months with a $300 exit fee.
There is actually method behind my madness. I need more long-term friends! But besides that, during that year I get to know who you are and exactly what kind of message you want out there. As the year goes on, I will instinctively take images that work and move you closer to your digital marketing goals. Planning will also be easier and shorter as will the photo shoot sessions. A win for all!
Benefits
And we will make these things happen…
You don’t have to think about making a connection that is brand appropriate and will send the right message. I’ll help you do that.
You don’t have to think about how and when to use these images. It will all be done for you.
You save time. You need someone who can capture the spirit of your brand fast.
You’ve scheduled your photography for the whole year. Yes, another job done!
You’ll have a consistent style and brand.
I will make you look good in photos, every time.
You’ll build a relationship with your audience through things that you’ve got in common.
You’ll have a large bank of brand appropriate images ready to go each day for any purpose.
All your images will be real, truthful and all about your unique business.
What I do is different! And here’s how…
With all the images we produce together:
You get a full commercial licence (basically it means you can use these images any way you want IF it is related to your business).
You also have complete editing rights! Yes, you heard that right. If your graphic designer wants to change the colour of your nose, they can!
I am not in the game of taking pretty pictures that make me look amazing! Although, that’s not hard…
I am in the business of making YOU look amazing… and that is very easy.
I do this by understanding social media and understanding what formats go where.
You will receive your photos already cropped in the appropriate social media format. So, you can just add text and drop it in the relevant app.
Is your image going to be used as an ad, a very intelligent tip or wise advice? No matter how you intend to use it, I take that into consideration when I take the photo.
You will also receive a social media post schedule (spanning a whole three months!) to make life easier and more organised. Now, doesn’t that sound nice?
and there you have it!
Your social media photos are strategically taken with you, your company and your values very firmly in mind. You now have all your images for three months and we’ve worked out where and when they will be used. WOW, we are truly amazing!
So, sit back, relax and enjoy.
Jannine
Contact me at 0468 855 729 and be sure to check out my Story Gallery!
