SOCIAL MEDIA PHOTOGRAPHY BRISBANE
so, you don’t have time to take awesome images for your social media?
Let’s sort this out!
I get it.
All you want to do is get on with the job — doing what you’re good at. But now you have to constantly take selfies of yourself “supporting your local community” or force your sour-faced teenager to take a photo of you going for a “fun run with the family”. Of course you actually do care about your family and support your local community, but to shout it out to the world… really?
All because THEY say you have to “show your clients who you are, to build a feeling of trust”!
However, no matter how horrible it is, your social media presence, and so your social media photography, really IS important. It shows your clients that you are just like them and helps you engage and connect. It shows you have the same fears, dreams, desires and lifestyle. So why wouldn’t they trust you?
Trust: The New Social Media Marketing Currency
Your clients really and truly do want to see and hear from YOU, the real you. People do business with people.
Trust is the new social media marketing currency and this article by Meyer Computer explains why it’s so important and how it can help build brand loyalty.
As content marketing master @Robert_Rose says, “The value of being personal isn’t customizing an email field to address a prospect by name”. Instead, the value lies in helping you build more trust so that your audience can spend less time evaluating you and more time taking action.
Personalised Social Media Photography Builds Trust
65% of business buyers say they’re likely to switch brands if vendors don’t make an effort to personalise communications to their company. 52% of consumers say the same. (State of the Connected Customer) This includes bespoke social media photography.
Personalisation can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more. (McKinsey & Company)
The Dreaded Corporate Photographer
OK, so you’ve decided that a selfie won’t do and you’ve gone for the typical professional “corporate” photographer. Now what?
First, you have to put a whole day aside. move 10 desks out of the office, buy some new clothes, get a fresh haircut and suck in that gut! This is way too disruptive and would just look like stock photography anyway. Frustration is building because you know this needs to be done, but all your minions are having a ball being paid for posing! And, in the end, you’ve spent all this money on photos, but don’t know where and how to use them!
I hear you….
I was working with a client of mine, a mortgage broker. He said up front that he didn’t value photography. So, I had a challenge ahead of me to make sure he bloody well DID value photography when I was done with him! It was a lot of fun. We worked on the values of the company. We discussed how being part of a choir wasn’t weird at all, but a wonderful way to connect with his clients on a much deeper level. He NEVER thought that images of him singing would actually be good for business. I showed him!
When the job was done, he had an image to post EVERY DAY for three months on any social media platform that was brand appropriate and truthful. He also realised that he needed a photographer with him everyday and some theme music would just complete the picture. :)
As a bonus, we’ve also become friends!
SOCIAL MEDIA PHOTOGRAPHY BRISBANE
How does it work?
Step 4. Choosing
After all the photo sessions are done, I will present you with ALL the raw unedited images.
Don’t freak out!
We go through them together and with my amazing knowledge and expertise we will choose the ones that work with your brand message and social media scheduling.
From here, I go to my closet office and hibernate for a few days until I have edited and formatted each image to your needs.
Step 5. We’re done!
You will get all your images conveniently filed in Dropbox with all the names and what they are for delivered directly to your computer.
We will then make a date to go through this fun process again in three months!
Remember, I will know by then who you are and what you stand for. So the planning process will just be about upcoming events or crazy news you might have, as well as to talk about how you’d like to update your profile photos.
Social Media Photography Packages
All social media photography packages are based on an annual contract. This means that we get to do this each quarter (every three months). You do have the option to just do it once, but it’s gonna cost ya!
There is actually method behind my madness. I need more long-term friends! But besides that, during that year I get to know who you are and exactly what kind of message you want out there. As the year goes on, I will instinctively take images that work and move you closer to your digital marketing goals. Planning will also be easier and shorter as will the photo shoot sessions. A win for all!
All packages start with the photo shoot, then you have the option to add none, one, two or three social media schedules. Each schedule is enough for three months worth of postings. So, what do you end up with? And what are you paying for?
What do you get?
Up to 90 edited brand appropriate images and a spreadsheet of specifically when and what to post. I find that knowing what to do with the images is the hardest part for most business owners.
For a custom package (you might want some video or perhaps you need images when you are traveling) or even for something smaller, just click on the button and let’s have a talk.
The story session photoshoot -$900 (per quarter)
-$1200 (as a one off)
This includes an in-depth consultation period and up to 90 edited Images. That is one social media image a day for 3 months!
Add Instagram scheduling
Add Facebook scheduling
Add Linked In scheduling
What does the Story session photoshoot cover?
Well, obviously, profile shots.
But not a million staged headshots, like one with a coffee, one with a computer…. NOOOO! We only do the ones you need for that quarter. Since we are doing this every three months, you don’t have to worry about a hairstyle that has changed, if you’ve lost 5kg or if a new staff member is joining you. I will get all of that good stuff during the year.
You doing your thang and who does it with you.
At your workplace we can do all sorts of things. Such as filler shots to run an ad, images that show how you work with your clients and photographs depicting how your team works.
We delve into your values, dreams and what truly matters to you.
Now this is the fun part. This is where the REAL connection and trust happens with your clients. This is where they realise that you are just like them and understand their fears, joys and what makes them tick. WE CAN GO CRAZY HERE!
How and where do you use your goodies?
Here we show how your products or services get used. Again, many people don’t know from just looking at a screen how a product will change their lives for the better! Well, we’ll show them… we’ll make them FEEL the experience of using your product or having your service. They need to see themselves in that position.
Ahhh, the fun stuff…
This one can be used for any event that you might be planning.
And we will make these things happen…
You don’t have to think about making a connection that is brand appropriate and will send the right message. I’ll help you do that.
You don’t have to think about how and when to use these images. It will all be done for you.
You save time. You need someone who can capture the spirit of your brand fast.
You’ve scheduled your photography for the whole year. Yes, another job done!
You’ll have a consistent style and brand.
I will make you look good in photos, every time.
You’ll build a relationship with your audience through things that you’ve got in common.
You’ll have a large bank of brand appropriate images ready to go each day for any purpose.
All your images will be real, truthful and all about your unique business.
What I do is different! And here’s how…
With all the images we produce together:
You get a full commercial licence (basically it means you can use these images any way you want IF it is related to your business).
You also have complete editing rights! Yes, you heard that right. If your graphic designer wants to change the colour of your nose, they can!
I am not in the game of taking pretty pictures that make me look amazing! Although, that’s not hard…
I am in the business of making YOU look amazing… and that is very easy.
I do this by understanding social media and understanding what formats go where.
You will receive your photos already cropped in the appropriate social media format. So, you can just add text and drop it in the relevant app.
Is your image going to be used as an ad, a very intelligent tip or wise advice? No matter how you intend to use it, I take that into consideration when I take the photo.
You will also receive a social media post schedule (spanning a whole three months!) to make life easier and more organised. Now, doesn’t that sound nice?
and there you have it!
Your social media photos are strategically taken with you, your company and your values very firmly in mind. You now have all your images for three months and we’ve worked out where and when they will be used. WOW, we are truly amazing!
So, sit back, relax and enjoy.
Contact me at 0468 855 729 and be sure to check out my Story Gallery!