With everything so fake these days, people would love to see the “behind the scene” aspect of what they buy or what services they use. No one appreciates the hard work that goes into a product or service if they don't know what goes on behind the scenes. They only see the tip of the iceberg and fair enough. We want them to only see the best. But sometimes it just pays to tell the whole story.
There is so much noise in the world and we are loosing the connection with people. Information is everywhere and words are sometimes, just words.
Let clients join your process through photos. Make them understand what you are trying to say without saying a word.
Show the love you have for your product or people.
Let them join your daily or once in a lifetime journey
Show the process
How involved you are as a company or owner in your product
Quality of products
How you choose the people that work for you
Taking care of a client
Taking care of staff
How involved in you are in charities
Giving back to the community
How your event came together
Take them through the process from start to finish show them the journey that they would be sharing in if they choose your company.
This young entrepreneur from South Africa wanted me to capture the final tasting of his rose and white wine and then off to get bottled. It was a family affair, his dad and brother-in-law and kids came along. He wanted to show that he was intimately involved with each step of his product and that he valued his family's input.
It's so much fun being part of someone's journey and capturing the emotions that they have.